White Paper: Consumer Attitudes Towards Autonomous Vehicles

Download research that shows barriers and opportunities for increasing consumer education around autonomous vehicles.

Tackling Low Consumer Education On Autonomous Vehicles

Innoviz commissioned independent global market research firm, Arlington Research, to explore U.S. consumer education and attitudes towards autonomous vehicles and implications for the sector. The white paper provides insight into people’s hopes and concerns for self-driving cars, and reveals a need for increased public education about the technologies that will power them. Highlights from the study include:

  • People don’t know the difference between autonomous vehicles and assisted driving systems
  • Women are less excited than men about an autonomous vehicle future
  • Trust in autonomous vehicles corresponds with geographic density, with those in cities most trusting
  • Millennials (1980-1993) and Generation X (1965-1979) are autonomous vehicle champions

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